Lens
Social Branding
The Lens Social logo was designed to capture the essence of focus, creativity, and speed—three qualities that define the agency’s approach to social media marketing.
The mark combines an abstract lens shape to represent clarity and perspective, the letters “L” and “S” to represent the name, and a hidden lightning bolt that speaks to speed and energy. Together, these elements form a cohesive emblem that reflects how Lens Social helps brands move fast in the ever-changing world of social media.
The design balances clean, intentional geometry with a sense of motion—modern and adaptable across digital touchpoints. It’s bold enough to stand alone, yet flexible enough to evolve with the brand as it grows.
INDUSTRY
Social Media Marketing
CLIENT
Lens Social
YEAR
2025
SERVICES
Branding
The letter “L”
The letter “S”
Lighting speed deliverables
“I had the pleasure of working with Mariah on the design of my company's logo 'Lens Social', and she exceeded expectations at every stage of the process. Mariah brought a strong strategic perspective to the project, quickly understanding our brand vision and translating it into a clean, distinctive, and professional visual identity. Her creativity, attention to detail, and ability to corporate feedback thoughtfully made the collaboration seamless and efficient. Mariah delivers high-quality work with clarity and confidence, and I would highly recommend her to any organization seeking a talented and reliable graphic designer.
— Lens Social owner, Tyler Gwinn