This hand-drawn logo was created for the Women’s Initiative for Leadership and Development (WILD), a Team Rubicon program dedicated to fostering leadership and growth among women in the organization.

The expressive lettering evokes a sense of strength, energy, and authenticity, while soft organic shapes and a bold color palette promote inclusivity and empowerment. A subtle yet intentional touch is the integration of the Team Rubicon "X" mark into the logo’s design—reinforcing the connection to the parent organization while giving WILD its own distinct identity.

The branding system is designed to be flexible and engaging across applications like apparel, event signage, merchandise, and digital materials.